Americana meets European styling in our cool, chic collections for men and women. Experience the freedom of fashion with a range that offers both casuals and formals. Take your pick of everything from jackets and trousers, denims, sports wear, shirts, tops, tees, polos and tank tops to sweaters.
True-blue style is in the details , and we haven't missed a single one. Take your pick of our watches, eyewear, totes, handbags, purses, belts, wallets, socks, caps, scarves and more
Never put a foot wrong with our range of footwear for men and women-formals, casuals, leather shoes, sandals, sport shoes and flip-flops.
Live in the style we'll accustom to. Bring your choice of bed linen, kitchen and dining accessories. Or warm someone else's home with our fine range of household gifts
There are so many ways to feel good about yourself: exquisite beauty and skin care products. Let the pampering begin with our fragrances, deodorants, shower gels, creams, lotions and moisturizers.
American Swan, owned by The American Swan Lifestyle Company, is a global, premium online Fashion & Lifestyle Brand with a distinctive range of Men's and Women's apparel, Accessories, Footwear, Beauty & Fragrance and Home products.READ MORE
Building a sustainable business, that's sensitive towards the requirements of its stakeholders, is largely dependent on the kind of people who drive it. And The American Swan Lifestyle Company's Board of Directors bring to the table several years' of experience in consumer retail, brand development, technology and digital media - the perfect concoction, for any business to surge ahead in the race
Sanjiv is also a co-founder of FCM and brings to the table deep-rooted knowledge based on his extensive experience and relationships within the Indian market. He has successfully driven business in senior positions for reputed organizations such as Coca Cola and Unilever.
A co-founder of FCM, Puneet is the true expression of dynamism. He is responsible for managing the Asia business for the company. He is also the founder of Tangerine Digital Media Solutions and has extensive marketing experience with organizations of repute such as Reebok, Star and Coca-Cola in India.
Anurag is a seasoned, concept to commercialization specialist with over 17 years' of rich experience in the Indian & Global fashion and apparel industry. In his last assignment, he was leading Beverly Hills Polo Club in India.
A hands-on CEO with an entrepreneurial outlook, his portfolio is as diverse as it is in-depth. He has successfully launched diverse Product lines, Private Brands, Brands, Retail & E Commerce Concepts for leading Global Fashion & Lifestyle Brands & top Indian Fashion & Retail Companies.
Anurag is an alumnus of The Technological Institute of Textile & Sciences and has worked with industry leaders like Reebok (Adidas Group), United Colors of Benetton, Madura Garments & Spencer's Retail Limited.
Our history inspires us
The saga of the Swan family is one of hard work, struggle, ingenuity and, finally, inspiration. Spanning three generations, the thread of passion for quality and innovation runs through it, providing a foundation for each generation to expand and reinvent an authentic American dream. Our success story begins with Alfred Swan Sr., who began with little but a dream, ambition and perseverance. A native of New England and a survivor of the rigors of World War II, his was a personality determined to turn every challenge into an opportunity.
Starting The American Swan Lifestyle Company during the post-War boom, with second-hand equipment,
he brought together a multi-skilled work force to follow his vision: not just to be the biggest or the richest, but to always strive to do better, to do one's best. Under his inspired leadership, the company went from modest beginnings to fulfilling Alfred Sr.'s American dream.
Alfred Swan Jr. was cut from the same cloth as his father. He not only helped the Company grow, but also built on his father's vision. Taking advantage of the education and exposure his father could now afford to give him, he embraced the changing world both for himself and the Company.
It was with the birth of Alfred Jr.'s son, Alfred III, that the Company truly took a great leap forward. Born in the 80s, Alfred III was of the generation that was in the forefront of globalization, ready to take on the world. At the same time, he shared a very close bond with his grandfather, Alfred Sr. This unique mix of past, present and future made Alfred III uniquely poised to lead the Company, giving it a global outlook while staying committed to its values of integrity and passion.
Today, American Swan brings together the best of the three generations. It embodies their belief that the world is a beautiful place, at once simple and complex, and it is their mission to bring that beauty into the lives of others.
This is a work of fiction and any resemblance with any character living or dead is a mere coincidence.
We're a sparkling, creative bunch dedicated to providing our customers and community with a unique product, an energetic atmosphere, and an all-star shopping experience. Driven by our core values of quality, commitment and innovation, The American Lifestyle Company is more than a corporation or a brand name. It's a dynamic culture.
An insatiable love for fashion, matched with a can-do attitude. Down to earth understanding and out of the box thinking. A commitment to doing one's best and the passion and drive to always do more.
A creative and highly collaborative workplace environment. Competitive benefits. And the opportunity to grow and develop both personally and professionally.
Do you want to be a part of and create the future of fashion in India? Then you belong with American Swan. Simply follow the instructions below and get set for the ride of your life.
Interested in joining us? Give us your details and submit your resume below: